Attention, Shoppers: Put Your Money Where Your Heart Is

Whether you’re shopping at a gift shop, supermarket, or online, this guide will help you ensure that all your purchases are cruelty-free. Having started out as a wallet-sized pamphlet listing a handful of cruelty-free companies 15 years ago, this guide has grown to list more than 500 companies, including The Body Shop, Revlon, Method, and Mary Kay. All the companies that you’ll find in the guide have committed, in writing, never to test any ingredients or finished products on animals.

So that consumers can know which companies to avoid, the shopping guide also lists companies that continue to subject animals to painful tests in which substances are dripped into their eyes, smeared on their abraded skin, sprayed in their faces, or forced down their throats. These tests are not required by law, and as hundreds of other companies already know, a variety of faster, cheaper, more accurate, and more humane alternatives are available. By writing to companies and letting them know how they feel about animal tests, consumers can help convince them to commit to a permanent ban.

The guide also includes all this:

• Companion-animal food manufacturers that don’t conduct nutrition tests on animals in laboratories
• Companies that sell animal-friendly, nonleather shoes, clothing, and accessories
• Catalogs and Web sites that offer cruelty-free products
• Health charities that do not fund animal experiments
• Companies that sell vegan products exclusively
• Animal ingredients and their alternatives
• Money-saving coupons from more than a dozen cruelty-free companies